南昌‘水世界’主题公园项目策划.docVIP

南昌市“水世界”主题公园项目策划 摘要 主题公园的良性发展能够有效促进都市以及都市周围区域的各项基础设施建设、住宿业、餐饮业、房地产业的良性发展。凭借其独特的主题增强了餐饮、购物等商业活动的特色，促进了都市旅游目的地吸引力的有效提升。极大提升了都市旅游目的地商业的特色形象。运行良好的主题公园不仅自身能够取得较好的经济效应，还能够产生较好的产业关联效应，形成营业收入、居民收入、就业和进口额等乘数效应，从而进一步带动都市经济社会的整体发展。 南昌主题公园不多，少数的几个开发深度都不够，主题单一且不鲜明，主题产品衍生产业尚未形成，盈利模式单一，管理缺乏个性无法把握市场。在这种情况下，南昌市‘水世界’主题公园朝着小型化，精品化发展，更符合实际，也更易成功。小型主题公园能深入发掘主题的各个侧面，而且投资较少，建设期短，能根据大众趣味的变化而迅速调整反向，有精巧而灵活的特点。 南昌水世界主题公园突出文化性和文化多样性，构建复合型旅游产品，深度开发旅游产品，建立产业价值链多元合作战略联盟。同时建立创新的营销机制，通过创新延长主题公园生命周期并且建立一体化管理模式。 【关键字】：精品化，深度开发，创新，产业价值链 Abstract theme parks sound development can effectively contribute to the infrastructure of the urban and peri-urban areas, accommodation, catering services, sound development of the real estate industry.Thanks to its unique theme enhanced features dining, shopping and other commercial activities, contributed to the effective promotion of urban tourist destination attraction. Greatly enhance the commercial featured images of the urban tourism destinations. Good theme park are on their own to achieve better economic effect, the industry correlation effect can also result in better, forming business income, such as income, employment and imports the multiplier effect, so as to boost the citys economic and social development as a whole. There is little theme park in Nanchang,and most dont develop enough depth, theme single and gloomy theme product derivatives industry has not yet formed, earning a single, lack of personality cannot grasp the market. In this case, the Nanchang water world theme park towards miniaturization, quality development, more realistic, more successful. Small theme parks explore topics in depth, and also less investment, short construction period, according to public interest and quickly adjust the reverse, a subtle and flexible features. Nanchang ‘water world ‘theme park highlights of culture and cultural diversity, constructing a compound tourism product, the deep development of tourism products, diversified cooperation strategic alliance build