波导手机的渠道模式选择分析毕业论文.doc

毕 业 论 文 题 目 波导手机的渠道模式选择分析 英文题目 Bird mobile phone channle mode analysis 摘 要 随着科技的发展和人们生活水平的不断提高,手机产品由原来的奢侈品转变成为深入广大人民群众的大众消费品。如今，手机已成为人们必备的电子产品之一，凸显着快速消费品的特性，正在改变着人们的生活方式。 目前，国内手机市场竞争异常激烈，各大手机品牌在竞争中全力以赴，力求生存和发展。而在手机市场争夺战中，手机终端的竞争也成为重中之重。渠道争夺战是各手机厂商和渠道厂商的主要战场。甚至说得渠道者得天下也并不为过。 本文简要的分析波导手机的发展现状以及渠道模式选择的现状，从渠道模式选择的角度出发，简单分析目前手机渠道模式的优缺点以及选择何种渠道模式,旨在为手机厂商及渠道商在渠道模式的选择与构建方面提供一些思路和建议。 关键词：手机 市场现状 渠道模式 Abstract With technological development and the constantly improving standard of living，Phone product from a luxury into a deep into the broad masses of the consumer goods. Now, mobile phones have become one of the electronic products of the requisite. The fast moving consumer goods and properties of changing the lifestyle. At present, domestic mobile market competition is fierce, The mobile phone brand in the competition, strive for survival and development. In waging mobile handset market in the end of the competition is also a top priority. Channel is capable of the cell phone vendor and channel suppliers main battlefield. Even have had to be the source and cannot be overemphasized. This article briefly analyzes the current situation and guide the development of mobile phone channels to the status of Choice, Point of departure from the source of innovative, Simple analysis of the cell phone channels of channels and how to Construction. For cell phone vendor and channels in the channel has provided some ideas and suggestions. Key-word: Mobile phone Market Situation Channel model TOC \o 1-3 \h \z \u 目录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc293262438 摘要 PAGEREF _Toc293262438 \h I HYPERLINK \l _Toc293262439 Abstract PAGEREF _Toc293262439 \h II HYPERLINK \l _Toc293262440 引言 PAGEREF _Toc293262440 \h 1 HYPERLINK \l _Toc293262441 一、文献综述 PAGEREF _Toc293262441 \h 1 HYPERLINK \l _Toc293262442 (一)、国外研究现状 PAGEREF _Toc293262442 \h 1 HYPERLINK \l _Toc293262443 (二)、国内研究现状 PAGEREF _Toc293262443 \h 2 HYPERLINK \l _Toc293262