中国经济型饭店市场扩张的城市选择及其影响因素_基于连锁10强的实证研究.pdfVIP

2009 5 169 北京第二外国语学院学报 年第 期 （总第 期） 中国经济型饭店市场扩张的城市选择及其影响因素 ——基于连锁10强的实证研究 李　飞1,2 （1．上海财经大学国际工商管理学院　上海　200433； 2．佛山科技学院旅游系　广东佛山　528000） 摘　要：本文在回顾企业宏观选址研究和分析中国经济型连锁饭店城市选择特征的基础上，认为市场潜力和区位优 势是其选址的重要依据，并利用统计数据对这一观点进行了检验。回归分析结果表明：市场潜力指标以及反映区位优 势的虚拟变量如上海、北京、杭州、副省级城市等是影响其选择的重要因素。文章最后基于回归模型对中国经济型连 锁饭店最具发展潜力的城市进行了预测。 关键词：经济型饭店；市场扩张；区位选择；空间分布 ［中图分类号］ F59 ［文献标识码］ A ［文章编号］1003-6539(2009)05-0025-09 An Empirical Study on the City Selection of Their Market Expansion and Its’ Infl uencing Factors: A Case of Top 10 China’s Economy Chain Hotel Li Fei1,2 （1．School of International Business Administration, Shanghai University of Finance Economics，Shanghai 200433，China； 2．Department of Tourism， Foshan University，Foshan 528000，China） ’ ’ Abstract：Based on recalling enterprise macro-location research and analysis of China s economy hotel chain s market expansion characteristics to choose urban, the author think that the market potential and location advantage are important reasons for their city selection. Then the above-mentioned viewpoint is verified by statistical data. Regression analysis results show that the market potential as well as the dummy variable such as Shanghai, Beijing, Hangzhou and Sub-provincial city reflecting the location advantage are important factors affecting their city selection. Finally, the city which is the most potential for economy hotel chain growth in China is forecasted based on the regression model. Key words：economy hot