英文版内刊方案.pptVIP

Proposal of “XX Magazine name” 4. Planning Action 3. Column Introduction 2. Target Reader 1. Tenet and Objective 1. Tenet and Objective Tenet: Promote our corporate culture and enhance brand influence. To create a platform for dealers and staffs communicating with XX company. Objective: Communicating with dealers and end-users; Expressing corporate culture and build brand image; Recording the growth course of XX company; Enhancing teamwork spirit and improve study environment. Magazine name Internal Employees End-Users 1st Dealers 2nd Dealers 2. Target Reader 3.1 Column Construction Basic Column The theme ： 序/寄语、XX动态、走进XX、经营之道、海外回声 General Column Regular parts : 代理商之窗、交流分享、Talent Show (Internal Only) Temporary Column Optional issue : New-Products Introduction, QA, Career Test, Customer Survey, Useful Tips These mandarin parts are always exist previously; And the Red highlight parts are suggested issues. 3.2 Basic/general Column-existed parts 通讯员提供 资料摘要与翻译 代理商之窗 交流与分享 海外回声 经营之道 走进企业 企业动态 寄语 代理商与销售提供 This column is contributed by staffs, they can share their sentiment and working- experience. The genre can be various, such as poetry, prose, novels, photography and so on. Talent Show 3.3 General Column- New parts 3.4 Temporary Column- New parts Q A Give answers to staff DLRs about product , company, etc. Career Test Enhance readability and entertainment with a small test . Customer Survey Get information of marketing demand, suggestion from readers. Useful Tips Tell users that how to keep papers well, etc. Temporary column New-Products Introduction Introduce product’s sales points advantage of one model 4.1Planning Action 1 article/correspondent/quarter DLRs Staffs contribute initiatively Deadline of contribution: 5th in last month of each quarter Contribute earlier if meets holiday Content Requirement： The article should be written in word, with pictures is preferred. Send to cooperating DLRs New edition arrived b