咨询方案-FinalPresentationv3-BCG咨询.ppt

ENTRY FOR PROFITTRANS-COSMOS INC. CHINA ENTRY STRATEGY PRESENTATION February 8, 2001 AGENDA Executive Summary Call Center Business Market Overview CC Customer Segmentation In-house users Outsourcers Demand Customer Economics Competition Recommendations Success business model Partnering strategy E-Commerce Market Overview TCI Tianjin Current Situation Analysis Recommendations AGENDA Executive Summary Call Center Business Market Overview CC Customer Segmentation In-house users Outsourcers Demand Customer Economics Competition Recommendations Success business model Partnering strategy E-Commerce Market Overview TCI Tianjin Current Situation Analysis Recommendations CHINA IS BECOMING A HIGHLY DYNAMIC CC MARKET China’s call center market took off since 1998 with an annual growth rate over 100% Non-paging market size reached 54,000 seats in 2000 However past growth was largely driven by demands from administrative driven sector Over 60% of the new CC demand comes from four pillar industries: Banking, Post Services, Fixed-line Telecom, and Insurance Distinctive purchasing behavior identified for these purchases Future growth will be propelled by service oriented and outsourcing segments Service oriented segment expected to be 50% of total CC market Outsourcing market will grow at least 50% a year for the next few years However large variance exists for outsourcing segment growth Overall, China CC market is expected to reach over 130,000 seats in 2004 and 340,000 seats in 2010 CC OURSOURCERS ARE EMERGING BUT STILL EXPLORING (I) Currently, CC outsourcing business is brand new in China No more than 30 companies providing merely about 3,200 seats in service Over 70-80% supply concentrated in 4 major cities Future outsourcing development is highly dependent on current player’s performance and strategies Potential customers concerned about quality, confidentiality, information processing ability, HR, and price Growth will fluctuate widely according to the indu