初级商务英语Unit12.docVIP

Unit 12 Sales review Describing graphs 1. Listening Listen to the sales review. As you listen, match the model number of the product to the graph. Models: A1456, B2456, C3456 Graph 1 Sales performance: Model ______________ 请见附图1-1 Graph 2 Sales performance: Model _______________ 请见附图1-2 Graph 3 Sales performance: Model _______________ 请见附图1-3 Listening Task Before I go on to talk about the sales targets for this year, let’s have a look at the performance of our three main products over the last six years. Now, as you know, we launched three models the same year, in order to capture the full range of the market. This graph, here, shows the progress of our top-of-the-range model-the A1456. As you can see, sales reached a peak just one year after launch. The following two years sales leveled off at around 400,000. Then sales decreased to a figure of 330,000 by the end of year five. Finally, last year sales fell to only 250,000 units. OK, let’s turn to the middle-of-the-range product, the B2456. As I said, this model was launched in the same year as the A1456, but sales progress has been somewhat different. In the first three years, sales rose steadily to a peak of 550,000 at the end of year three. The following year sales fell badly to 450,000. Then in year 5 they picked up again to settle around 500,000. They remained constant at this figure in year 6. Finally, our cheapest model, the C3456. If we look at the figures for years 1 and 2, we see that sales increased rapidly in the second year to reach 250,000, then in third year they rose again by 200,000 to reach 450,000. Fourth year sales were also good- the end-of-year figure went up to 580,000. Year 5 sales dropped slightly-they were down to 550,000 and this figure was maintained last year. I’m sure you’ll agree, these results are excellent. 2. Presentation In the Listening section you heard a presentation which included: # graph description # past tenses Now look at the language that the