网络营销的促销策略分析-王亮.docVIP

NANHUA University 毕业设计(论文) 题 目 网络营销的促销策略分析 学院名称 数 理 学 院 指导教师 王 礼 广 职 称 副教授 班 级 信息与计算科学021班 学 号 20024390120 学生姓名 王 亮 2006年 5 月 25 日 网络营销的促销策略分析 数理学院 信息与计算科学2002级 王亮 中国 湖南 衡阳 421001 指导老师：王礼广老师 摘要:随着网络技术的发展和互联网的普及,越来越多的企业由传统的产品营销方式开始向网络营销转变,借助网络推销企业的产品和服务。这样,不仅节省了大量的人力物力及资金,更让企业的客户能方便快捷的找到所需信息,从而实现交易。企业通过互联网技术进行网络营销，面对网络客户这一新的特殊消费群体，只有充分把握客户的消费心理和消费特征，针对不同的客户对象采取不同的促销方略,实施以消费者为主导的营销策略,才能实现网络营销者与网络客户的相互沟通,从而有效的为客户提供丰富多样、方便快捷、优惠超值的营销服务，促进网络营销的蓬勃发展。 关键字:网络营销 电子商务 互联网 网络广告 有哪些信誉好的足球投注网站引擎 The promotion strategy analysis of the network marketing Wang Liang Mathmatical and Physical college, Nanhua University,HengYang,421001, Hunan ,China Tutor : Wang LiGuang Abstract: Along with technical development in network and the universality of the Internet, more and more companies be changed to network marketing from traditional product marketing method , asking for network to help selling product service.In this way, not only saved a mass of manpower and material resources and fundses, but also can make the customer of the company conveniencly finds out the information fastly, to realize bargaining.The business enterprises process the network marketing by the Internet technique, facing a new special consumption community, only have the different from the characteristic of consumption, aiming at different customers object adopts different plan of sales promotion ,implement marketing strategy that according to lead of customer , then can realize network ymarketer with the customer of network to communicate mutually, so validly offer variety、 convenient 、fast 、special 、super and worth marketing serve for customer, promoting the booming development of the network marketing. Key words: Network marketing Electronic commerce Internet The network advertises Search for the engine 目 录 0 引言…………………………………………………………………………………………………5 1