四川2025自考[市场营销]英语二易错题专练.docxVIP

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四川2025自考[市场营销]英语（二）易错题专练

一、单项选择题（每题1分，共10题）

1.Themarketingstrategythatfocusesoncreatinglong-termcustomerrelationshipsiscalled______.

A.transactionalmarketing

B.relationshipmarketing

C.interruptionmarketing

D.viralmarketing

2.IntheSWOTanalysis,Tstandsfor______.

A.Strengths

B.Weaknesses

C.Opportunities

D.Threats

3.WhichofthefollowingisNOTapartofthe4Psmarketingmix?

A.Product

B.Price

C.Place

D.Promotion

E.People

4.Theprocessofidentifying,segmenting,andtargetingspecificcustomergroupsiscalled______.

A.marketsegmentation

B.markettargeting

C.marketpositioning

D.marketpenetration

5.Amarketingcampaignthatusessocialmediaplatformstoengagewithcustomersisanexampleof______.

A.traditionaladvertising

B.digitalmarketing

C.directmarketing

D.guerrillamarketing

6.Themarketingconceptemphasizes______.

A.maximizingproductionefficiency

B.satisfyingcustomerneeds

C.minimizingcosts

D.aggressivesalestechniques

7.Thetermbrandequityrefersto______.

A.thetotalvalueofabrandtoacompany

B.thecostofbranding

C.thequalityofaproduct

D.thenumberofbrandloyalcustomers

8.Themarketingprinciplethatstatespeopledontbuywhatyoudo,theybuywhatyouhelpthembecomeisrelatedto______.

A.productdifferentiation

B.customerrelationshipmanagement

C.value-basedmarketing

D.marketsegmentation

9.Amarketingplanthatfocusesonexpandingsalesinexistingmarketswithexistingproductsiscalled______.

A.marketdevelopment

B.marketpenetration

C.productdevelopment

D.diversification

10.Themarketingtoolthatallowsbusinessestomeasuretheeffectivenessoftheiradvertisingcampaignsiscalled______.

A.marketresearch

B.SWOTanalysis

C.A/Btesting

D.brandpositioning

二、多项选择题（每题2分，共5题）

1.WhichofthefollowingarecommonmarketingstrategiesinthetourismindustryinSichuan?

A.Highlightinglocalculturalattractions

B.Of