江苏2025自考[市场营销]英语二易错题专练.docxVIP

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江苏2025自考[市场营销]英语（二）易错题专练

一、选择题（每题1分，共20题）

1.Themarketingconceptisbasedontheideathat______.

A.customersarethemostimportantintheorganization

B.thecompany’sprofitsshouldbemaximized

C.employeesshouldbehighlymotivated

D.theorganizationshouldfocusonitsproductioncapabilities

2.Marketsegmentationismosteffectivewhen______.

A.themarketishomogeneous

B.theproductisundifferentiated

C.buyershavesimilarneeds

D.thecompanyhaslimitedresources

3.A______isagroupofbuyerswithsharedneedsorcharacteristics.

A.marketsegment

B.targetmarket

C.marketingmix

D.competitiveadvantage

4.Theprimarygoalofthe______stageinthemarketingprocessistoidentifyandevaluatemarketopportunities.

A.planning

B.analysis

C.research

D.strategydevelopment

5.______istheprocessofcreatingastrongbrandimageinthemindsofconsumers.

A.Branding

B.Positioning

C.Pricing

D.Promotion

6.ThefourPsofmarketingincludeallofthefollowingexcept______.

A.Product

B.Price

C.People

D.Place

7.Ina______market,theproductisstandardizedandcompetitionisbasedonprice.

A.differentiated

B.monopolistic

C.competitive

D.oligopolistic

8.A______isaformalstatementofacompany’sbusinessgoalsandstrategies.

A.marketingplan

B.businessstrategy

C.competitiveanalysis

D.SWOTreport

9.The______isatoolusedtoanalyzethecompany’sinternalstrengthsandweaknesses.

A.PESTanalysis

B.SWOTanalysis

C.Porter’sFiveForces

D.marketsegmentation

10.A______isaproductthatisofferedatalowpricewithlittleornoadvertising.

A.premiumproduct

B.valueproduct

C.convenienceproduct

D.specialtyproduct

11.The______stageintheconsumerdecision-makingprocessinvolvesevaluatingalternatives.

A.problemrecognition

B.informationsearch

C.evaluationofalternatives

D.post-purchasebehavior

12.A______isamarketingstrategythatfocusesonbuildinglong-term