全文可编辑worldreportmarket-Brand KPIs for toys baby online shops build a bear in the united states-外文版培训课件（2025.2）.pptVIP

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全文可编辑worldreportmarket-Brand KPIs for toys baby online shops build a bear in the united states-外文版培训课件（2025.2）.ppt

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CONSUMERBRANDBrandKPIsfortoysbabyonlineshops:Build-A-BearintheUnitedStatesConsumerInsightsreportDecember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonBuild-A-Bear’sperformanceinthetoysbabyonlineshopmarket.Fieldwork:March-April2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofDecember2024

71%ofBuild-A-BearusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??Build-A-Bear’sbrandingresonatesmorewithGenZ?Build-A-Bearrankssixthinawarenesswithinthetoysbabyonlineshopmarket?Build-A-Beargenerallyappealstowomenmorethanmen?ThepopularityratingofBuild-A-Bearis42%?Build-A-Bearrankssixthinusage?AmongBuild-A-Bearenthusiasts,35%fallunderthehigh-incomecategory?Intermsofloyalty,Build-A-BearisninthintheUnited?Consumerswanttheirtoysbabyonlineshopbrandstohavehonesty/trustworthiness,friendliness,andreliabilityStates?Build-A-Bearhasascoreo