MarketLine苹果公司发展概况SWOT与财务状况深度分析报告英文版2057页.pdfVIP

AProgressiveDigitalMediabusinessMarketLineStrategy,SWOTandCorporateFinanceReportAppleIncNasdaq(AAPL)June2022REFERENCECODE:75A2D62C-7E28-41FA-8057-F7BD48DF3C37PUBLICATIONDATE:June2022WWW.MARKETLINE.COMMARKETLINE.THISPROFILEISALICENSEDPRODUCTANDISNOTTOBEPHOTOCOPIED

COMPANYSNAPSHOTCOMPANYSNAPSHOTReferenceCode:75A2D62C-7E28-41FA-8057-F7BD48DF3C37PublicationDate:June2022AppleIncPhone:140899610101AppleParkWay,OneInfiniteLoopWebsite:CupertinoCaliforniaUnitedStates95014OverviewAppleInc(Apple)designs,manufactures,andmarketssmartphones,tablets,personalcomputers(PCs),portableandwearabledevices.Thecompanyalsoofferssoftwareandrelatedservices,accessories,networkingsolutions,andthird-partydigitalcontentandapplications.Apple’sproductportfolioincludesiPhone,iPad,Mac,iPod,AppleWatch,andAppleTV.ItoffersvariousconsumerandprofessionalsoftwareapplicationssuchasiOS,macOS,iPadOS,andwatchOS,iCloud,AppleCare,ApplePay,andaccessories.ApplesellsanddeliversdigitalcontentandapplicationsthroughAppleStore,AppStore,AppleArcade,AppleNews+,AppleFitness+,AppleCard,ApplePay,andAppleMusic.ThecompanyhasbusinesspresenceintheAmericas,Europe,theMiddleEast,Africa,andAsia-Pacific.AppleisheadquarteredinCupertino,California,theUS.Thecompanyreportedrevenuesof(USDollars)US$365,817millionforthefiscalyearendedSeptember2021(FY2021),anincreaseof33.3%overFY2020.InFY2021,thecompany’soperatingmarginwas29.8%,comparedtoanoperatingmarginof24.1%inFY2020.InFY2021,thecompanyrecordedanetmarginof25.9%,comparedtoanetmarginof20.9%inFY2020.SWOTStrengthsWeaknesses•DistributionChannels•Lawsuits•Ramp;D•FinancialPerformanceOpportunitiesThreats•StrategicInitiatives•IntenseCompetition•LaunchofNewProducts•DependenceonNetworkProviders•SmartphoneMarketinNorthAme