大学英语四级改革适用（阅读）模拟试卷32（共230题）.pdfVIP

大学英语四级改革适用（阅读）模拟试

卷32共（9套）

共（230题）

大学英语四级改革适用（阅读）模拟试

卷第1套

一、仔细阅读（本题共20题，每题1.0分，共20分。）

Ifyuurclikemustpeople,yuuicwayluu5111alifbiadvcitiding.Yuuskiplightpast

newspaperads,neverclickonadsonlineandleavetheroomduringTVcommercials.

That,atleast,iswhatwetellourselves.utwhatwetellourselvesiswrong.Advertising

works,whichiswhy,eveninhardeconomictimes,MadisonAvenueisa$34billion-a-

yearbusiness.AndifMartinLindstrom-authorofthebestselleruyologyanda

marketingconsultantforFortune500companies,includingPepsiCoandDisney一is

correct,tryingtotunethisstuffoutisabouttogetawholelotharder.Lindstromisa

practitionerofneuromarketing神（经营销学）research,inwhichconsumersareexposedto

adswhilehookeduptomachinesthatmonitorbrainactivity,sweatresponsesand

movementsinfacemuscles,allofwhicharemarkersofemotion.Accordingtohis

studies,83%ofallformsofadvertisingprincipallyengageonlyoneofoursenses:sight.

Hearing,however,canbejustaspowerful,thoughadvertisershavetakenonlylimited

advantageofit.Historically,adshavereliedonsloganstocatchourcar,largelyignoring

everydaysounds—ababylaughingandothernoisesourbodiescanthelppaying

attentionto.Weavethissluffintoanadcampaign,andwemaybepowerlesstoresistit.

Tofigureoutwhatmostappealstoourear,Lindstromwireduphisvolunteers,then

playedthemrecordingsofdozensoffamiliarsounds,fromMcDonaldswide-spreadIm

LovinItslogantocigarettesbeinglit.Thesoundthatblewthedoorsoffalltherest一

bothintermsofinterestandpositivefeelings-wasababygiggling.Theotherhigh-

rankingsoundswereless