全文可编辑worldreportmarket-Brand KPIs for online education services： Khan Academy in Germany-英文培训课件2025.5.pptVIP

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2025-07-24 发布于广东
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全文可编辑worldreportmarket-Brand KPIs for online education services： Khan Academy in Germany-英文培训课件2025.5.ppt

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CONSUMERBRANDBrandKPIsforonlineeducationservices:KhanAcademyinGermanyConsumerInsightsreportNovember2024

DiscoveryourBrandKPIscores.Benchmarkagainstcompetitorsandmeasureyourbrand’smarketimpactIntroduction:studydetailsThereportMethodologyThisreporthasbeencreatedusingthedatafromStatista’sConsumerInsightsBrandKPIs.Thereportprovidesyouwithkeyconsumerinsightsandbenchmarksforabrand’sperformanceagainsttheindustryoverallandtheircompetitors.Design:OnlineSurveyDuration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegions:Brazil,Germany,India,Mexico,U.S.andUKNumberofrespondents:approx.3750Ourdataallowsyoutomeasureeachbrand’spositioninthemarketbycreatingaprofileusingStatista’s5keyperformanceindicators.Whichare:awareness,popularity,usage,loyalty,andmediabuzz.Sample:Internetusers,aged18-64,quotassetongenderandageThisreportisbasedonKhanAcademy’sperformanceintheonlineeducationservicemarket.Fieldwork:August-September2024IfyouwouldliketofindoutmoreabouttheConsumerInsightsatStatistaortheBrandProfiler,pleaseclickthelinkbelow.2Notes:Sources:StatistaConsumerInsightsGlobal,asofNovember2024

39%ofKhanAcademyusersdisplayloyaltytowardsthebrandIntroduction:keyinsightsWhodoesthebrandappealto?Howdoesthebrandperforminthemarket??KhanAcademy’sbrandingresonatesmorewith?KhanAcademyranksoutsidetheTop10inawarenessMillennialswithintheonlineeducationservicemarket?KhanAcademygenerallyappealstomenmorethanwomen?ThepopularityratingofKhanAcademyis22%?KhanAcademyranksninthinusage?AmongKhanAcademyenthusiasts,34%fallunderthehigh-incomecategory?Intermsofloyalty,KhanAcademyisoutsidetheTop10inGermany?Consumerswanttheironlineeducationservicebrandstohavereliability,highvalue,andhonesty/trustworthiness?Kha