辽宁乡村康养旅游开发现状及对策分析.pdfVIP

第24卷第1期浙江工商职业技术学院学报Vol.24No.1

2025年3月JournalofZhejiangBusinessTechnologyInstituteMar.2025

辽宁乡村康养旅游开发现状及对策分析

金丽

（沈阳师范大学，辽宁沈阳110034)

摘要：随着社会的不断进步以及可支配收入的不断增长，具有独特乡土气息以及优良生态环境的乡村成为人们亲近自

然、恢复身心的首选旅游目的地。针对乡村康养旅游的开发现状和问题，应采取突出乡村地域特征，打造康养核心品牌；

设计多样化康养活动，规划多元化康养主题路线；开发康养型农产品及附加品，延伸康养旅游产业链；创新人才培养模

式，培养复合型人才等措施等开发乡村康养旅游，以促进乡村产业发展，推动辽宁乡村振兴。

关键词：乡村旅游；乡村康养旅游；开发现状及对策

中图分类号：F592.7文献标识码：A文章编号：1671-9565(2025)01-023-05

AnalysisoftheCurrentSituationandCountermeasuresofRuralHealthTourism

DevelopmentinLiaoningProvince

JINLi

(ShenyangNormalUniversity,Shenyang110034,China)

Abstract:Withthecontinuousprogressofsocietyandtheincreasingdisposableincome,ruralareaswithunique

localflavorandexcellentecologicalenvironmenthavebecomethepreferredtouristdestinationforpeopletoget

closetonatureandrecovertheirbodyandmind.Inresponsetothecurrentdevelopmentstatusandproblemsof

ruralhealthtourism,itisnecessarytohighlighttheregionalcharacteristicsofruralareasandcreateacorebrand

ofhealthtourism,designdiversifiedhealthandwellnessactivitiesandplandiversifiedhealthandwellnessthemed

routes,develophealthandwellnessagriculturalproductsandaccessoriesandextendthehealthandwellness

tourismindustrychain,developinnovativetalenttrainingmodelsandcultivatecompositetalentstodeveloprural

healthtourism,promoteruralindustrialdevelopmentandpromoteruralrevitalizationinLiaoning.

Keywords:ruraltourism;ruralhealthtourism;developmentsituationandcountermeasure

1引言产业融合，促进康养新模式、康养新业态、康养新产

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