全文可编辑-中国度假套餐用户分析报告：eLong艺龙旅行-外文版培训课件2024.7,temu.pptVIP

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消费电子，智能硬件，工业，农业，自动化，机器人，服务，教育………

CONSUMERSBRANDS

Packageholidayportals:eLong

usersinChinConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofeLongusersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkeLongusersinChina(’’brandusers’’)againstChinesepackagedholidaybookersingeneral(’’categoryusers’’),andtheoverallChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

Withausershareof15%,eLongisoneofthetop5packageholidayportalsinChina

Managementsummary:brandusageandcompetition

Top10mostusedpackageholidayportalsinChina

Ctrip

76%

Fliggy

LY.co40%

38Qunar

31%

eLong

Tuni15%

15%Aoyou

lvmama

Mafengwo

54tra11%

10%

9%4

Notes:Whichoftheseprovidershaveyoubookedapackageholidayfrominthepast12month