全文可编辑-中国聊天软件用户分析报告：Hefeixin和飞信-外文版培训课件2024.7，微信，支付宝.ppt

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CONSUMERSBRANDS

Messengers:Hefeixinusersin

ChinConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofHefeixinusersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkHefeixinusersinChina(’’brandusers’’)againstChinesemessengerusersingeneral(’’categoryusers’’),andtheoverallChineseconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingChina)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

HefeixinistheeighthmostusedmessengerserviceinChinawithWeChatinfirstplace

Managementsummary:brandusageandcompetition

Top10mostusedmessengerservicesinChina

WeChat

74%

TencentQQ

DingTalk

TencentMeet34%

33%

3Momo

11%

hello

MicrosoftTeams

Hefeixin

TT

7%

6%

6%

4

Notes:Whichinstantmessengerorvideocallservicesdoyouuseregularly?;MultiPick;Base:n=9