全文可编辑-英国日报读者分析报告：The Daily Telegraph-外文版培训课件2024.7,temu.ppt

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CONSUMERSBRANDS

Dailynewspapers:TheDailyTelegraphreadersintheUnitedKingdom

ConsumerInsightsreport

June2024

ConsumerInsightsGlobalsurvey

Introduction

ReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofTheDailyTelegraphreadersintheUnitedKingdom:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkTheDailyTelegraphreadersintheUnitedKingdom(’’brandusers’’)againstUKreadersofdailynewspapersingeneral(’’categoryusers’’),andtheoverallUKconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingtheUnitedKingdom)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

TheDailyTelegraphistheninthmostreaddailynewspaperintheUKwithDailyMailinfirstplace

Managementsummary:brandusageandcompetition

Top10mostreaddailynewspapersintheUK

DailyMail

37%

TheSun

28%

DailyMirror

Metro

DailyExpre26%

26%

2TheGuardian

TheTimes

Da