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2025年客户细分市场研究的商务英语试题及答案
姓名：____________________
一、多项选择题（每题2分，共20题）
1.Acompanyisconductingamarketresearchondifferentcustomersegments.Whichofthefollowingaretypicalcustomersegmentsthatmightbeconsideredintheresearch?
A.Demographiccharacteristics
B.Geographiclocation
C.Psychographictraits
D.Behavioralpatterns
E.Purchasingpower
2.WhichofthefollowingisNOTaprimarymethodusedtogatherdataforcustomersegmentation?
A.Surveys
B.Focusgroups
C.Datamining
D.Observation
E.Customerinterviews
3.Whensegmentingamarket,whichofthefollowingfactorsisoftenconsideredtobeakeydriverinsegmentingcustomers?
A.Productbenefits
B.Productprice
C.Brandloyalty
D.Customerneeds
E.Markettrends
4.Whichofthefollowingisacommonapproachtosegmentingamarketgeographically?
A.Clusteranalysis
B.Conjointanalysis
C.Geographicprofiling
D.Regressionanalysis
E.Factoranalysis
5.Inmarketsegmentation,whatdoesthetermpenetrationreferto?
A.Thenumberofcustomersinaparticularsegment
B.Thepercentageofcustomerswhopurchaseaproduct
C.Thelevelofcustomersatisfaction
D.Theshareofthemarketheldbyaparticularcompany
E.Theaveragepurchasesizeofcustomers
6.Whichofthefollowingisacharacteristicofatargetmarket?
A.Itisthelargestsegmentofthemarket
B.Itisthesegmentthatoffersthehighestprofitpotential
C.Itisthesegmentthathasthehighestmarketshare
D.Itisthesegmentthatismostsimilartothecompanysexistingcustomers
E.Itisthesegmentthathasthemostcompetitors
7.Whenconductingcustomersegmentation,whichofthefollowingisapotentialpitfall?
A.Oversegmentation
B.Underservingaparticularsegment
C.Failingtoconsidermarkettrends
D.Nottakingintoaccountcustomerneeds
E.Relyingtooheavilyondemographicdata
8.Whatisthepurposeofasegmentationmapinmarketresearch?
A.Toidentifythemostprofitablesegments
B.Tovisuallyre
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