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2025年商务英语考试的再现试题及答案
姓名：____________________
一、多项选择题（每题2分，共20题）
1.Whichofthefollowingisnotafunctionofmarketing?
A.Creatingproducts
B.Settingprices
C.Advertising
D.Producinggoods
2.Whichofthesetermsisusedtodescribetheprocessofcollectingandanalyzingdatatoidentifyandprioritizemarketsegments?
A.Marketresearch
B.Salesanalysis
C.Marketingmix
D.Consumerbehavior
3.Whichofthefollowingisanexampleofamarketingobjective?
A.Increasemarketshareby5%inthenextyear
B.LaunchanewproductinQ1
C.Developanewcustomerserviceprogram
D.Alloftheabove
4.Whatisthemainpurposeofamarketingplan?
A.Todeterminethebeststrategiesforreachingcustomers
B.Toallocatemarketingbudgetresources
C.Todefinethemarketingmixelements
D.Alloftheabove
5.Whatdoesthetermproductlifecyclereferto?
A.Thestagesaproductgoesthroughfromintroductiontoobsolescence
B.Thedifferentversionsofaproduct
C.Thenumberofunitssoldofaproduct
D.Thecostofmanufacturingaproduct
6.Whatisthemainfocusofcustomerrelationshipmanagement(CRM)?
A.Keepingtrackofcustomerdata
B.Analyzingcustomerfeedback
C.Enhancingcustomersatisfactionandretention
D.Alloftheabove
7.Whichofthefollowingisnotacomponentofthemarketingmix?
A.Product
B.Price
C.Place
D.Promotion
8.Whatisthepurposeofmarketsegmentation?
A.Toidentifydifferentmarketsegments
B.Todevelopproductsandservicestailoredtothosesegments
C.Todeterminethebestchannelsofdistribution
D.Alloftheabove
9.Whatistheprimaryfunctionofamarketingchannel?
A.Topromoteandsellproducts
B.Toprovidecustomerservice
C.Todeliverproductstocustomers
D.Alloftheabove
10.Whichofthefollowingisanexampleofanindirectchannelofdistribution?
A.Aretailstore
B.Adirect-to-consumeronlinewebsite
C.Athird-partydistributor
D.Afranchise
11.Whatisthedifferencebetweenprimaryresearch
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