商务英语写作技巧.pptx

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2024-12-04 发布于江西
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商务英语写作技巧.pptx

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Chapter1

AnOverviewofBusinessWriting

WhatisBusinessEnglishItisapartofEnglishforSpecificPurposes(ESP)isEnglishusedinbusinesscontext.isespeciallyrelatedtointernationaltrade

WhatisthemostimportantskillinbusinesspracticesCommunication

COMMUNICATIONOralWrittenNon-verbal非语言交际

LietoMe

BusinessEnglishWriting

SYLLABUSREQUIREMENTSEverychapter-2hoursScore:Finalexam60%Performance40%Attendance(10%):absent-3/late-5Classactivity(10%)Homework(20%)Readnewsormaterialsabouteconomy;writeEnglisheconomicreporteverymonth.

Warm-upFunctionsofBusinessWritingCriteriaforeffectivebusinesswritingMoreCriteriaandTechniquesApproachestoorganizingbusinesswritingPartOnePartTwoPartThreePartFourPartFiveContents

OverviewAgreatdealofbusinessistransactedinwriting.Effectivebusinesswriterscanpromotegoodrelationswithcustomers,employeesandthegeneralpublic.Thentheycanhelptoincreasetheircompany’ssalesandprofits.Proficiencyinwritinggivesoneapersonaladvantageinbusiness;andcontributessubstantiallytoone’sself-confidence.Whytheabilitytowriteeffectivelyisavaluablebusinessasset

Overviewpage1Businesswritinghasthreefunctions:toinform:topersuadetoentertainWhatarethefunctionsofbusinesswritingPage1,para2

Overview2Businesswritinghasthreefunctions:Toinform:youexplainsomethingortellreaderssomething/provideinformationTopersuade:youwanttoinfluencethereader’sattitudesandwantthemtoact.Toentertain:tobuildgoodwill（建立友善关系/良好的信誉）;youcreateagoodimageofyourselfandofyourorganization-thekindofimagethatmakespeoplewanttodobusinesswithyouFunctionsofbusinesswriting

Overview2Mostmessageshavemultiplepurposes.Whenyouansweraquestion,you’reinforming,butyoualsowanttobuildgoodwillbysuggestingthatyou’recompetentandperceptiveandthatyouransweriscorrectandcomplete.Functionsofbusinesswritin