[行业资料]What is Tesla？特斯拉汽车超全英文介绍.ppt

WhatisTesla?Americancompanythatdesigns,manufactures,andsells?electriccarsHeadquartersofTeslaMotorsInPaloAlto,California

TeslaMotorsJune2013

-ElonMusk|CEOandChiefArchitect

TeslaStrategy1.Developahigh-end,highperformancesportscartoprovethatelectricvehiclesarebothstylishandefficient.Usethesportscartodevelopcoreintellectualpropertyandpatents.2.IntroduceapremiumsedanthatcompeteswithbrandslikeBMW,MercedesandAudi3.Producehundredsofthousandsoflowcostpremiumelectricvehiclesformassadoption

CarmodelsTeslaRoadster-TeslaMotorsfirstproductionvehicleTimemagazines“BestInventions2006—TransportationInvention”-Price84,000€/wiki/Tesla_Motors#mediaviewer/File:Roadster_2.5_windmills_trimmed.jpg

ModelShttp://econet.ru/articles/13159-transamerikanskoe-puteshestvie-na-elektromobile-tesla-model-s

ModelSInterior/extreme/179556-teslas-model-s-can-be-located-unlocked-and-burglarized-with-a-simple-hack

CarmodelsModelX-Falconwings

ModelXInterior/tesla-model-x-2-123802013

Model3OnlyaplanStartingpriceof?US$30,000Distinctivedesign/wiki/File:Question_mark_(black_on_white).png

SuperchargernetworkStartedin2012Fast-chargingstationForlonger?journeys?SuppliedbysolarpowerFREE/wiki/Tesla_Motors#mediaviewer/File:Charging_Tesla_Model_S_01.jpg

Superchargernetwork/2014/02/17/tesla-patents-multi-charging-supercharger-station/

TeslaProductStrategy

0-60mph:3.9seconds?DrivingRange:244miles?BasePrice:$109,000

MillionsofElectricMiles2100+Roadsters31Countries60,000,000miles

ModelS-MostAwardedCarof2013

TeslaSalesFocus1.Focusonmonthlypaymentsvs.totalvehicleprice2.Engagingstores,lowbarfortestdrives,simplifiedsalesprocess3.Standbehindtheproductwithgreatwarranties,service,andresidualvalues

Charging

ModelSChargingVocabulary110VOutlet240VOutletTeslaMobileConnectorTeslaHighPowerWallConnectorTwincharger(s)

ModelSSupercharging?Industrialgrad