汽车营销策划方案汇.docxVIP

汽车营销策划方案汇

目录

一、方案概述................................................3

1.1项目背景.............................................4

1.2市场分析.............................................4

1.3策划目标.............................................6

二、市场定位与品牌策略......................................7

2.1目标客户群体.........................................8

2.2品牌形象塑造.........................................9

2.3品牌传播策略.........................................9

三、营销活动策划...........................................10

3.1新车上市活动........................................12

3.1.1发布会策划......................................12

3.1.2线上线下联动....................................14

3.2促销活动策划........................................15

3.2.1限时优惠活动....................................15

3.2.2节假日促销......................................16

3.2.3集中团购活动....................................17

3.3线上营销策略........................................18

3.3.1社交媒体营销....................................19

3.3.2有哪些信誉好的足球投注网站引擎优化....................................20

3.3.3内容营销........................................21

3.4线下营销策略........................................22

3.4.14S店销售策略....................................23

3.4.2营销中心活动....................................25

3.4.3车展参展策略....................................25

四、销售渠道优化...........................................27

4.1销售网络布局........................................28

4.2渠道合作伙伴关系....................................29

4.3渠道管理策略........................................30

五、客户关系管理...........................................32

5.1客户信息收集与分析..................................32

5.2客户服务提升........................................34

5.3客户忠诚度培养......................................35

六、广告宣传与公关活动.....................................36

6.1广告投放策略........................................38

6.1.1媒体选择........................................39

6.1.2广告创意........................................40

6.1.