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CONSUMERSBRANDS

Targetaudience:Conveniencestore/kioskshoppersinIndia

ConsumerInsightsreport

June2024

ConsumerInsightsTargetAudienceReport

Introduction

ReportoverviewConsumerInsightsGlobalmethodology

(1)

Thisreportanalysesconsumerswhoanswered

’’Conveniencestore/kiosk’’tothemulti-pickquestion’’Wheredoyouregularlybuyfoodandproductsforeverydayuse?’’.

Thereportoffersthereaderacomprehensiveoverviewofconveniencestore/kioskshoppersinIndia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Additionally,thereportallowsthereadertobenchmarkconveniencestore/kioskshoppersinIndia(’’targetaudience’’)againsttheaverageIndianconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingIndia)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):Seethefullmethodologyforadetailedoverviewofthestudydesign

Sources:

ConsumerInsightsGlobalasofJune2024

Conveniencestore/kioskshoppersinIndia

Managementsummary:keyinsights

DemographicprofileConsumerlifestyleConsumerattitudesMarketingtouchpoints

15%ofconveniencestore/kioskshoppersarepartofGenerationX.

62%ofconveniencestore/kioskshoppersaremale.

Thereareconveniencestore/kioskshoppersthroughoutallincome

brackets.

31%ofconveniencestore/kioskshoppersliv