可编辑文档-南非在线购物网站用户分析报告：cottonon.com-外文版培训课件2024.7，temu.ppt

CONSUMERSBRANDS

Onlineshops:

shoppersinSouthAfricConsumerInsightsreport

June2024

StatistaConsumerInsightsGlobalsurvey

IntroductioReportoverviewGlobalsurveymethodology

(1)

ThisreportoffersthereaderacomprehensiveoverviewofshoppersinSouthAfrica:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.

Additionally,thereportallowsthereadertobenchmarkshoppersinSouthAfrica(’’brandusers’’)againstSouthAfricanonlineshoppersingeneral(’’categoryusers’’),andtheoverallSouthAfricanconsumer,labelledas’’allrespondents’’inthecharts.

ThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.

Design:OnlineSurvey,splitquestionnairedesignDuration:approx.15minutes

Language:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternative

Region:56countries

Numberofrespondents:

•12,000+forcountrieswiththeextendedsurvey(includingSouthAfrica)

•2,000+forthebasicsurvey

Sample:Internetusers,aged18–64,quotassetongenderandage

Fieldwork:

•ContinuousfromJanuarytoDecember

•Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear

2

Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01

Managementsummary•Brandusage

•Keyinsights

ranksoutsidethetop10ofmostusedonlineshopsinSouthAfrica

Managementsummary:brandusageandcompetition

Top10mostusedonlineshopsinSouthAfrica

66%

SHEIN

47%

clicks.co.za

35%

Amazon

woolworths.co.za

makro.co.za

Bash

game.co.za

homec22%

22%

22%

20%

18%

4

Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=2,035onlinesh