可编辑文档：瑞士数字音乐用户分析报告：Apple Music，iTunes，苹果音乐-外文版培训课件2024.7，temu.pptx

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可编辑文档：瑞士数字音乐用户分析报告：Apple Music，iTunes，苹果音乐-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSDigitalmusic:AppleMusic/iTunesusersinSwitzerlandConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAppleMusic/iTunesusersinSwitzerland:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkAppleMusic/iTunesusersinSwitzerland(’’brandusers’’)againstSwissdigitalmusicbuyersingeneral(’’categoryusers’’),andtheoverallSwissconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingSwitzerland)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

AppleMusic/iTunesisthesecondmostuseddigitalmusicserviceinSwitzerlandafterSpotifyandhasausershareof35%Managementsummary:brandusageandcompetitionTop10mostuseddigitalmusicservicesinSwitzerlandSpotifyAppleMusic/iTunesYouTubeMusicAmazonMusicDeezer57%35%24%22%11%IDAGIO-ClassicalMusicPandora8%7%7%7%7%ALDIMusicSoundCloudNapster4Notes:Whichoftheseprovidershaveyouboughtmusicdownloadsorstreamin