乡村旅游概念性规划设计方案.docxVIP

乡村旅游概念性规划设计方案

目录

一、前言....................................................4

1.1项目背景.............................................4

1.2规划目的与意义.......................................5

1.3规划范围与期限.......................................6

二、乡村旅游资源评估........................................7

2.1自然资源.............................................8

2.2文化资源.............................................9

2.3人力资源............................................11

2.4基础设施............................................12

三、乡村旅游市场分析.......................................13

3.1目标市场............................................14

3.2消费者行为分析......................................15

3.3市场竞争态势........................................17

3.4市场发展趋势........................................18

四、乡村旅游产品开发.......................................19

4.1休闲农业体验产品....................................20

4.2乡村文化体验产品....................................21

4.3乡村度假产品........................................22

4.4乡村美食产品........................................24

五、乡村旅游空间布局.......................................26

5.1旅游接待区..........................................27

5.2休闲农业区..........................................28

5.3乡村文化体验区......................................29

5.4乡村度假区..........................................30

5.5乡村美食区..........................................32

六、乡村旅游基础设施规划...................................34

6.1交通设施............................................35

6.2住宿设施............................................36

6.3公共服务设施........................................37

6.4基础设施提升........................................39

七、乡村旅游环境保护.......................................40

7.1生态环境保护........................................41

7.2文化遗产保护........................................42

7.3环境污染控制........................................43

7.4可持续发展..........................................44

八、乡村旅游营销策略.......................................46

8.1营销目标