可编辑文档：加拿大汽车租赁用户分析报告：AVIS安飞士租车-外文版培训课件2024.7.pptx

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可编辑文档：加拿大汽车租赁用户分析报告：AVIS安飞士租车-外文版培训课件2024.7.pptx

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CONSUMERSBRANDSCarrental:AviscustomersinCanadaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofAviscustomersinCanada:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkAviscustomersinCanada(’’brandusers’’)againstCanadiancarrentalbookersingeneral(’’categoryusers’’),andtheoverallCanadianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingCanada)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof15%,Avisisoneofthetop5carrentalprovidersinCanadaManagementsummary:brandusageandcompetitionTop10mostusedcarrentalprovidersinCanadaBudget31%EnterpriseRent-A-Car27%B19%Avis15%15%HertzExpedia13%Alamo10%10%DollarCarRentalThrifty8%8%AllianceCarandTruckRental4Notes:Whichoftheseprovidershaveyourentedacarfrominthepast12months?;MultiPick;Base:n=354carrentalbookersConsumerInsightsGlobalasofMay2024Sources:

Aviscustomersi