可编辑文档：巴西视频点播用户分析报告：Discovery+-外文版培训课件2024.7，temu.pptx

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可编辑文档：巴西视频点播用户分析报告：Discovery+-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideo-on-demand:Discovery+usersinBrazilConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofDiscovery+usersinBrazil:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertoRegion:56countriesbenchmarkDiscovery+usersinBrazil(’’brandusers’’)againstBrazilianvideo-on-demandusersingeneral(’’categoryusers’’),andtheoverallBrazilianconsumer,labelledas’’allrespondents’’inthecharts.Numberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingBrazil)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Discovery+istheeighthmostusedvideo-on-demandserviceinBrazilwithNetflixinfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedvideo-on-demandservicesinBrazilNetflixAmazonPrimeVideoDisney+84%67%49%Globoplay44%41%Max(HBOMax)YouTubePremiumTelecine30%21%19%Discovery+AppleTV+14%13%ClaroVideo4Notes:Whichofthesevideo-on-demandprovidershaveyouusedinthepast12monthsasapayingcustomer?;MultiPick;Base:n=1,447video-on-deman