可编辑文档：澳大利亚头戴耳机用户分析报告：Beats-外文版培训课件2024.7，temu.pptx

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可编辑文档：澳大利亚头戴耳机用户分析报告：Beats-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSHeadphones:BeatsusersinAustraliaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofBeatsusersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkBeatsusersinAustralia(’’brandusers’’)againstAustralianheadphoneusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof12%,Beatsisoneofthetop5headphonebrandsinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedheadphonebrandsinAustraliaAppleJBL37%13%13%12%SonyBeatsBose12%11%SamsungLogitechSennheiserJabra4%4%4%3%Panasonic4Notes:Whatbrandareyourpersonalheadphones?;MultiPick;Base:n=1,317headphoneusersConsumerInsightsGlobalasofJune2024Sources:

TheshareofheadphoneusersusingBeatsdeclinedby1percentagepointssinceQ1of2021Ma