可编辑文档：澳大利亚视频直播服务用户分析报告：Smashcast-外文版培训课件2024.7，temu.pptx

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可编辑文档：澳大利亚视频直播服务用户分析报告：Smashcast-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSVideolivestreamingservices:SmashcastfollowersinAustraliaConsumerInsightsreportJune2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofSmashcastfollowersinAustralia:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkSmashcastfollowersinAustralia(’’brandusers’’)againstAustralianvideolivestreamingsiteusersingeneral(’’categoryusers’’),andtheoverallAustralianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustralia)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheConsumerInsightsGlobalsurvey,anFieldwork:internationalsurveythatcoversmorethan15,000brandsacross56countries.?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofJune2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Smashcastranksoutsidethetop10ofmostusedvideolivestreamingservicesinAustraliaManagementsummary:brandusageandcompetitionTop10mostusedvideolivestreamingservicesinAustraliaYouTubeLiveFacebookLiveTwitch61%49%34%BigoLive14%13%DLiveVimeoLivestreamDailymotionGamesBeyondLIVEYouNow13%13%13%11%10%AfreecaTV4Notes:Whichwebsitesorappshaveyouusedinthepast12monthstowatchvideolivestreams?;Multi