可编辑文档：奥地利在线书店用户分析报告： Casa del Libro-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利在线书店用户分析报告： Casa del Libro-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSBookstores:LibroshoppersinAustriaConsumerInsightsreportMay2024

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofLibroshoppersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkLibroshoppersinAustria(’’brandusers’’)againstAustrianbookstoreshoppersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofMay2024Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

Withausershareof18%,Libroisoneofthetop3bookstoresinAustriaManagementsummary:brandusageandcompetitionTop10mostusedbookstoresinAustriaAmazonThalia55%54%Libro18%MorawaWeltbildMedimopseBay11%10%8%7%6%5%4%MüllerBücher.deTyrolia4Notes:Wherehaveyoupurchasedprintedbooksinthepast12months(in-storeorwebsite)?;MultiPick;Base:n=682bookstoreshoppersConsumerInsightsGlobalasofMay2024Sources:

TheshareofbookstoreshoppersusingLibrodeclinedb