可编辑文档：奥地利在线购物网站用户分析报告：Tschibo,eduscho.at-外文版培训课件2024.7，temu.pptx

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可编辑文档：奥地利在线购物网站用户分析报告：Tschibo,eduscho.at-外文版培训课件2024.7，temu.pptx

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CONSUMERSBRANDSOnlineshops:Tschibo/eduscho.atshoppersinAustriaConsumerInsightsreportJune2024

StatistaConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofTschibo/eduscho.atshoppersinAustria:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeRegion:56countriesAdditionally,thereportallowsthereadertoNumberofrespondents:benchmarkTschibo/eduscho.atshoppersinAustria(’’brandusers’’)againstAustrianonlineshoppersingeneral(’’categoryusers’’),andtheoverallAustrianconsumer,labelledas’’allrespondents’’inthecharts.?12,000+forcountrieswiththeextendedsurvey(includingAustria)?2,000+forthebasicsurveySample:Internetusers,aged18–64,quotassetongenderandageThereportisupdatedquarterlyandisbasedondatafromtheStatistaConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignSources:StatistaConsumerInsightsGlobalasofJune2024

CHAPTER01Managementsummary?Brandusage?Keyinsights

Tschibo/eduscho.atisthetenthmostusedonlineshopinAustriawithAmazoninfirstplaceManagementsummary:brandusageandcompetitionTop10mostusedonlineshopsinAustriaAmazonshop-apotheke.atWillhabenMediaMarktZalando80%28%27%21%20%HM13%12%11%10%10%IkeaSHEINeBayTschibo/eduscho.at4Notes:Whichoftheseonlineshopshaveyouboughtsomethingfrominthepast12months?;MultiPick;Base:n=2,030onlinesh