商务英语：职场进阶Unit 3 Brands.pptx

Unit3BrandsKeepingitexclusiveLearnBusinessDoBusiness1

Reading13LearnBusiness2BIZknowledge2ListeningSpeaking

Workingroupsanddiscussthefollowingquestionsabouttheglobalbrandsshownbelow.Whatemotionsandfeelings,egdesire,satisfaction,security,doyouassociatewitheachbrand?Whatimage,egprestige,reliability,exclusivity,iseachbrandtryingtoconveytothepublic?ReadingWarmup3

ReadingWarmup4WhatdoyouknowaboutGucci?Whatimageandvaluesdoyouthinkthebrandcommunicates?

5purveyorn.提供者e.g.Walmartisthelargestpurveyoroffoodinthecountry,stockingmostlystaples.Asoneoftheworld’sleadingpurveyorsofpersonalluxurygoods,Guccistandsformorethanjustfinequalityshoesorsuits.ReadingTextVocabulary

TheGucciGroupisnowamulti-brandconglomerate,withacollectionofhigh-fashionbrandslikeBalenciaga,StellaMcCartney,BoucheronandYvesSaintLaurent,underitsfinelycraftedumbrella.conglomeraten.企业集团e.g.Inthelatenineties,aninsurance?conglomerate?madeanofferformygrandparentscompany.6ReadingTextVocabulary

Guccisellsitsbrandofleathergoods,shoes,clothes,ties,scarvesandjewelleryindirectlyoperatedstoresaroundtheworldaswellasoutletslicensedtosellitsproducts.7outletn.经销店e.g.Atthefactoryoutletyoullfinddiscounteditemsatupto75%offregularprices.ReadingTextVocabulary

Guccisellsitsbrandofleathergoods,shoes,clothes,ties,scarvesandjewelleryindirectlyoperatedstoresaroundtheworldaswellasoutletslicensedtosellitsproducts.8licensevt.批准；许可e.g.Therestaurantisnotlicensedforthesaleofspirits.ReadingTextVocabulary

Knowntodayasoneoftheworld’sleadingvisionariesinfashion,Fordhasaccumulatedagreatnumberofaccoladesonhiswaytothetop.9visionaryn.有远见的人e.g.Anentrepreneurismorethanjustarisktaker.Heisavisionary.ReadingTextVocabulary

Knowntodayasoneoftheworld’sleadingvisionariesinfashi