创意手绘个性T恤创业项目计划书.pdf

创意手绘个性T恤创业计划书

目录

一、执行总结

1、产品概述·······················································1

2、团队概述·······················································1

3、市场环境与竞争优势·············································1

4、经济状况和盈利能力预测·········································2

二、项目简介

1、运作过程·······················································3

2、产品介绍·······················································3

3、项目发展方向及发展愿望·········································4

三、市场调查和产品分析

1、目标市场的定位与分析·········································5

2、市场容量估算和趋势预测·······································5

3、竞争分析和竞争优势···········································6

4、估计的市场份额和销售额········································7

四、营销策略

1、产品策略······················································8

2、价格策略······················································8

3、销售策略······················································9

五、经营管理

1、生产工艺······················································10

2、设备购置、人员配备、生产周期·································11

3、服务质量控制与管理············································11

4、日常管理······················································12

5、购物流程······················································12

六、创业团队

1、团队组织构架··················································13

2、团队能力·····················································13

3、团队成员背景··················································14

4、团队分工与互补················································14

七、工作室经济、财务状况

1、资金需求·····················································16

2、融资计划·····················································16

3、资金运营计划··················································17

八、费用预算

1、设备投入······················································18

2、设施投入·····················································18

3、广告投入·····················································18

4、物料投入····················································