中国本土男装品牌单农个案分析 (1)讲解.pptVIP

Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.“内心自由”“人文关怀”单农

单农作为一个崇尚内心自由的文化品牌，把自在美学糅合进服装，探寻契合东方人的穿衣哲学。让服装成为自我认知、传递审美的艺术表达。同时，也试图引导更多需求者，发掘精神诉求，诠释态度风骨。品牌理念

品牌定位WRITEHERESOMETHING·25-35岁的男性·书生气息·体现了简约大气、贴近自然的，休闲、中性的风格

人文关怀

形象大片

总体特征理念：让更多人高品质的朴素生活，传递安静有力量的生活态度。关注“内心自由”和“人文关怀”消费群体：成熟的年轻人、年轻的成年人Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativity.

品牌卖场风格BrandStoreStyleSTYLE.

产品色彩构成WRITEHERESOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativity.Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativity

Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.Entrepreneurshiprangesinscalefrom产品组合WRITEHERESOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheAWESOMEEntrepreneurialactivitiesdiffersubstantiallydependingontheSOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheHELLOEntrepreneurialactivitiesdiffersubstantiallydependingonthe

Entrepreneurialactivitiesdiffersubstantiallydependingonthetypeoforganizationandcreativityinvolved.Entrepreneurshiprangesinscalefrom面料特征WRITEHERESOMETHINGTITLEEntrepreneurialactivitiesdiffersubstantiallydependingontheAWESOMEEntrepreneurialactivitiesdiffersubstantiallydependingontheSOMETHINGEntrepreneurialactivitiesdiffersubstantiallydependingontheHELLOEntrepreneurialactivitiesdiffersubstantiallydependingonthe

OURBEGINNINGSAWARDRESOURCES......2001开始进行布料定制化，设计风格趋于稳定。在中国艺术家圈、文化圈、媒体圈等朋友圈中拥有稳定的定制化客群。单农在北京、上海、天津等国内一线城市开始全面布局。2013年6月1日，单农获得了由中国商业联合会购物中心专业委员会、中国房地产协会商业地产专业委员会联合评选的“2012-2013年度中国购物中心年度优秀商户”，成为国内最具艺术氛围和商业价值的男装品牌，备受关注。2003-20082013201X为寻找贴合亚洲人形体和文化的穿着样式，开始专研，并尝试设计服装。

包装及吊牌

Thanks！！Farfaraway,behindthewordmountains,farfro