物流管理-京东商城配送策略分析.docxVIP

PAGE PAGE III 京东商城配送策略分析 摘 要：物流作为电子商务过程中的重要环节，负责商品从商家到顾客之间的实物配送，不同的物流配送效率会影响顾客的消费体验。从企业长远发展来看，自营物流方式显然更符合长期的战略性发展，随着企业规模的扩大，物流配送越来越成为制约公司长久发展的关键因素。本文从相关背景入手，首先介绍物流配送的概念、特点，探讨电子商务环境下物流配送的主要模式；然后通过介绍京东商城业务模式，对京东商城自有仓库物流配送模式进行分析；最后通过阐述京东商城自有仓库物流配送模式存在的问题，从提升客户企业物流管理理念、完善自身物流管理运营力、提供增值性延伸服务、引进人才提升职工队伍整体素质等方面提出京东商城自有仓库物流配送模式的完善对策。 关键词：物流配送；自有仓库；京东商城 Abstract: As an important link in the process of e-commerce, logistics is responsible for the physical distribution of goods from merchants to customers. Different logistics distribution efficiency will affect customers consumption experience. From the perspective of the long-term development of enterprises, the self-run logistics mode is obviously more in line with the long-term strategic development. With the expansion of enterprise scale, logistics distribution has become a key factor restricting the companys long-term development. Starting from the relevant background, this paper first introduces the concept and characteristics of logistics distribution, and discusses the main modes of logistics distribution under the e-commerce environment. Then by introducing the business model of jingdong mall, the logistics distribution model of its own warehouse is analyzed. Finally, expounds the problems existing in the jingdong mall has its own warehouse logistics distribution mode, from improving customer enterprise logistics management idea, improve their own logistics management operating force, provide value-added extension services, the introduction of talent promotion put forward jingdong mall staff overall quality has its own perfect countermeasures of logistics distribution mode in the warehouse. Key words: Logistics distribution; Own warehouse; Jingdong mall 目 录 TOC \o 1-3 \h \z \u 1 绪论 1 1.1 研究背景 1 1.2 研究目的及意义 1 1.3 主要研究方法 1 2 物流配送相关概述 2 2.1 物流配送的概念 2 2.2 物流配送的特点 2 2.3 电子商务环境下物流配送的主要模式 3 2.3.1 自营物流配送模式 3 2.3.2 第三方物流模式 4 2.3.3 物流联盟共同配送模式 4 3京东商城自有仓库物流配送模式分析 5 3.1 京东商城概况 5