2022年大学英语四级阅读理解训练.docVIP

2023年必威体育精装版整理——考试真题资料 2023年必威体育精装版整理——考试真题资料 2023年必威体育精装版整理——考试真题资料 大学英语四级阅读理解训练（一） Classified advertising is that advertising which is grouped in c ertain sections of the paper and is thus distinguished from dis play advertising. Such groupings as “Help Wanted”, “Real Estate”, “Lost and Found” are made, the rate charged b eing less than for display advertising. Classified advertisemen ts are a convenience to the reader and a saving to the adv ertiser. The reader who is interested in a particular kind of advertise ment finds all advertisements of that type grouped for him. The advertisers may, on this account, use a very small advertisement if it wer e placed among larger advertisements in the paper. It is evi dent that the reader approaches the classified advertiseme nt in a different frame of mind from that in which he approac hes the other advertisements in the paper. He turns to a pag e of classified advertisements to search for the particular advertisement that will meet his needs. As his attention is volu ntary, the advertiser does not need to rely too much extent o n display type to get the reader’s attention. Formerly all cla ssified advertisements were of the same size and did not hav e display type. With the increase in the number of such adve rtisements, however, each advertiser within a certain group is competing with others in the same group for the reader’s a ttention. In many cases, the result has been an increase in th e size of the space used and the addition of headlines and p ictures. In that way, the classified advertisement has in reality advertisement. This is particularly true of real estate advertisi ng? All of the following facts are advantages of classified adve rtisement for advertisers EXCEPT that . classified advertisement charges less money it is easier to attract the attention of the target consumers it provides more information for the readers D) it does not have to rely too much on display type One of the examples given of types of classified adv