SUMO-语音助手购物的现状与未来（英文）.docxVIP

A SUMO Heavy Whitepaper: The Current State and Future of Voice-Assisted Shopping IntroductionIn recent years, smart technology has been on the rise. Voice assistants, in particular, have been at the forefront of that movement. But despite their many capabilities, the technology remains largely untapped, though people are becoming more familiar with the concept. While most consumers dont own or even interact with voice-activated smart speakers on a regular basis, they already have access to voice assistants through their smartphones, as most mobile devices come with the technology pre-installed. The people who do engage with voice assistants on a regular basis view them as a means to accomplish simple tasks, like checking the weather or playing music. But as voice recognition and natural language processing technology evolves, voice assistants will be capable of so much more. For consumers, interacting with voice assistants is a way to save time. For brands and retailers, voice assistants are new channels for marketing and selling products. To learn more, we conducted an in-depth survey to learn about how the average consumer views voice assistants and what the future of voice shopping is as a result. Sample Size: 1,046 respondentsSurvey Period: April 2019 Demographics: U.S. consumers aged 18 and over53% women, 47% men Survey GoalsTo understand the average consumers view of voice assistants and to assess the state of voice shopping and its potential as a platform for brands and retailers. Many of the major technology companies like Google, Apple and Amazon have developed their own voice assistants. As a result, consumers are becoming more familiar with the concept of a voice assistant, though adoption is still in the early stage. Those who do use the technology often do so on a regular basis, which suggests that once voice assistants go mainstream, interacting with them will become a routine for many consumers. Voice Assistant Use FrequencyWhile 65% of respondents sa