管理学罗宾斯11版中英文对照详解.docxVIP

第一部分 Efficiency 效率 P8 “Doing things right” Getting the most output for the least inputs Effectiveness 效果 “Doing the right things” Attaining organizational goals The Manager: P44 Omnipotent or Symbolic? Omnipotent View of Management 管理万能论 成功或失败- the view that managers are directly responsible for an organization’s success or failure. 认为经理直接负责组织的 成功或失败 Symbolic view of Management 管理象征论 - the view that much of an organization’s success or failure is due to external forces outside managers’ control. 认为一个组织的成功或失败大部分是由管理者控制之外的外部力量所造成的观点 What’s Your Global Perspective?全球观（全球视角）P71 Parochialism 狭隘 主 义 - viewing the world solely through your own perspectives, leading to an inability to recognize differences between people. Ethnocentric Attitude 民族中心论 - the parochialistic belief that the best work approaches and practices are those of the home country.本国取向 Polycentric Attitude 多 国 论 - the view that the managers in the host country know the best work approaches and practices for running their business.东道国取向 Geocentric Attitude 全球中心论 – a world-oriented view that focuses on using the best approaches and people from around the globe.全球取向 Multinational Corporation (MNC) 跨 国 公 司 - a broad term that refers to any and all types of international companies that maintain operations in multiple countries. 任一或所有类型的在多国维持经营的国际性公司。 The Decision Making Process 决策制定过程 P179 Identifying a problem 识别决策问题 Identifying decision criteria 确认决策标准 Allocating weights to the criteria 为决策标准分配权重 Developing alternatives 开发备选方案 Analyzing alternatives 分析备选方案 Selecting an alternative 确定实施方案 Implementing the alternatives 实施方案 Evaluating decision effectiveness 评估决策结果 Problem 问题 - an obstacle(障碍) that makes it difficult to achieve a desired goal or purpose. Why Do Managers Plan?为什么管理者要制定计划 Purposes of Planning 计划的目的 Provides direction 给出方向 Reduces uncertainty 降低不确定性 Minimizes waste and redundancy 减少重复和浪费 Sets the standards for controlling 便于控制 Mission: 使命 P227 a statement of the purpose of an organization对组织目的的声明