大学英语四级模拟试题一(附含答案解析).pdfVIP

范文 范例 指导 学习 大学英语四级模拟题一 一 二 三 四 五 六 总分 阅卷人 核查人 Part I Reading Comprehension (Skimming and Scanning) (10%) Directions: In this part, you will have 15 minutes to goover thepassage quickly and answer the questions on the Answer Sheet. For questions 1-7, choose the best answer from the four choices marked A, B, C and D. For question 8-10, complete the sentences with the information given in the passage. Media Selection for Advertisements After determining the target audience for a product or service, advertising agencies must select the appropriate media for the advertisement. We discuss here the major types of media used in advertising. We focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, Internet, and direct mail. Television Television is an attractive medium for advertising because it delivers mass audiences to advertisers. When you consider that nearly three out of four Americans Who Wants toBe a Millionaire have seen the game show ? You can understand the power of television to communicate with a large audience. When advertisers create a brand, for example, they want to impress consumers with the brand and its image. Television provides an ideal vehicle for this type of communication. But television is an expensive medium, and not all advertisers can afford to use it. Television’s influenceonadvertising isfourfold.First,narrowcastingmeans that television channels are seen by an increasinglynarrow segment of the audience. The Golf Channel, for instance, is watched by people who play golf. Home and Garden Television is seen by those interested in household improvement projects. Thus, audiences are smaller and more homogeneous （具有共同特点的）