新未来大学英语综合教程2教学课件Unit3Objectives+warmingup.pptxVIP

3 Secrets of advertising Objectives Objectives Warming up 1 Work in pairs. Take turns asking and answering the questions. 1. What is “ad” short for? 2. Where can you see ads? 3. What is the purpose of an ad? 4. In your opinion, which type of ads are more effective, online ads or print ads? 5. Why is graphic design (平面设计) important for ads? Warming up 6. Why do advertisers use celebrities (名人)? 7. Do funny ads work? Why? 8. Can you say a famous advertising slogan (广告语) in English or Chinese? 9.What’s your favorite ad? 10. What type of ads annoy you most? Warming up A: Alice, what is “ad” short for? B: It’s short for …, I guess. Where can you see ads? A: … 1. What is “ad” short for? 2. Where can you see ads? It is short for “advertisement”. I can see ads almost everywhere, for example, in the street, on TV, online, even in the elevator, etc. Warming up 3. What is the purpose of an ad? 4. In your opinion, which type of ads are more effective, online ads or print ads? The purpose of an ad is to encourage people to buy things. Online ads may look more effective, because most people use digital media. Also, it’s easy to click through to the products from online ads. Print ads may look more attractive. They may be better for high-end or expensive products. Warming up 5. Why is graphic design (平面设计) important for ads? 6. Why do advertisers use celebrities (名人)? Good graphic design can make ads more eye-catching. Because celebrities have a relatively greater influence over the general public’s purchasing behavior. Warming up 7. Do funny ads work? Why? 8. Can you say a famous advertising slogan (广告语) in English or Chinese? Yes. People tend to enjoy and remember funny ads. Li-Ning’s slogan: Anything is possible (一切皆有可能). Warming up 10. What type of ads annoy you most? I don’t like online ads that pop up again and again. Digital ads with lots of flashing animations annoy me most. Warming up 2 Watch the video and fill in the blanks with proper expressions about the se