“互联网+服务”下平价养车APP开发与推广.docx

PAGE 2 “互联网+服务”下平价养车APP开发与推广 摘要 随着时代的发展，互联网已经可以说成为“生活必需品”，国家在这方面的侧重发展项目是相当可观的。“互联网+”中的“+”是与各行各业以及每个人都联系起来，几乎把生活中所有的东西都连接配对起来。其实早在前几年“互联网+汽车”就成为了热点话题，但是当初规模还是比较小，市场形式不是很成熟，投资者们也是谨小慎微，所以那时还处在开发阶段，但是现在互联网发展日益壮大，网民数量增长迅速，因此互联网市场潜力巨大。 本文所开发的“平价养车APP”是针对汽车后服务市场的应用。通过广泛的调查后，总结了国内汽车后服务市场的发展现状和趋势，确定了营销策略，分析其成本并进行把控，评估其风险并进行预防，是结合线上和线下两种方式进一步开拓市场，在分析汽车后服务市场APP的电子商务模式后，设计的一款基于Android平台开发的“平价养车”APP。该APP将会在一定程度上活跃汽车后服务市场，其充分结合了数据多元化、高效物流、人性化等特点。 关键字：互联网+；汽车后服务市场；平价养车; APP  Development and promotion of APP for car maintenance under Internet plus services Abstract With the development of the times, the Internet has become a necessity of life. The national development projects in this area are quite considerable. + in Internet plus is connected with all walks of life and everyone, and almost all things in life are linked together. In fact, as early as in the past few years, Internet plus cars has become a hot topic. But the scale was relatively small, the market was not very mature, and investors were also cautious, so it was still in the development stage, but now the Internet is growing rapidly, and the number of Internet users has increased rapidly, so the Internet market has great potential. The affordable car app developed in this paper is aimed at the application of the automotive after service market. After extensive investigation, this paper summarizes the development status and trend of domestic automotive afterservice market, determines the marketing strategy, analyzes its cost and controls, evaluates its risk and prevents it. It is a flat based on Android platform developed by combining online and offline ways to further develop the market, after analyzing the e-commerce mode of automotive afterservice market app Price car app. To a certain extent, the app will activate the automotive post service market, which fully combines the characteristics of data diversification, efficient logistics, humanization, etc. Keywords: Internet plus,Post automobile service market,Af