《基础商务英语》-课程教学大纲.doc

PAGE PAGE 12 《基础商务英语》课程教学大纲 一、课程基本信息 课程代码课程名称：基础商务英语 英文名称：Business English 课程类别：学科基础课 学 时：2 学　　分：2 适用对象: 全日制本科一，二年级 考核方式：考查 先修课程：大学英语 二、课程简介 本课程是为了满足以商务为专业的本科院校学生提高商务英语技能的需求，进而提高运用英语进行商务交际的能力。课程使用《体验商务英语》系列教材，以全新的学习方式，在体验中学习英语。 This course is designed to meet the needs of business-oriented undergraduate students to improve business English skills, and thus improves the ability to use English for business communication. The course uses the Market Leader-Intermediate Business English Course Book, a series of materials, to learn English in a new way of learning with full experience. 三、课程性质与教学目的 本课程是专业辅助课，即针对商务专业的本科学生在学习大学英语的前提下，进一步巩固和提高英语的技能和运用能力，尤其是在多方模拟以商务交往为中心的环境下，使学生能够在体验中学习英语，能够在实际的工作中运用自如的和国际商务人士沟通交流。在教学中融入思政要素，主要以案例与思政要素相结合，让学生思考并回答问题，在实践中培养正确的爱党爱国的观念。 四、教学内容及要求 Unit 1 Brands ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand all the listening work and answer the questions followed. 5.Make some progress on your language presentation and listening comprehension. ( 2 ) Teaching content Take about your favorite brands and discuss two authentic product promotions Reading: Outsourcing production-Financial Times. Listening: An interview with a brand consultant Language work: Words that go with brand and product. Present simple and present continuous. Skill: Taking part in meetings 1 Case study: Caferoma: Solve the problems of a leading brand Writing: e-mail ( 3 ) How to create strong Chinese brands and make them become prominent pride in the minds of Chinese? Unit 2 Travel ( I ) Objectives and requirements 1.Get familiar with the main content of this unit. 2. Being able to answer all the questions listed on the text. 3. Being creative and active in some case studies either with a dialogue or entirely on your own. 4. Try to understand al