影响中国和全球航空业营销渠道的数字化浪潮.pptxVIP

;Digital platforms present the aviation industry with huge opportunities数字化平台给航空业带来巨大机遇;Worldwide, China is the largest internet market, but there is room to grow中国是世界上最大的互联网市场，仍有很大增长空间;Transactions are emerging as the new growth engine for the Chinese internet在线交易成为中国互联网新的增长点;We also see a healthy mix of information and transaction providers旅游业出现信息与交易结合的健康模式;;Travel internet companies help the airline industry to find consumers旅游网站帮助航空公司寻找顾客;Information vs transaction providers offer a very different value proposition信息与交易服务提供商提供完全不同的价值定位;China 中国;Internet users make decisions across an array of criteria影响互联网用户决策的因素;;Consumers visit more than one site before making a decision 消费者在决策之前访问多家网站;;Different channels provide different levels of value and influence不同渠道有不同的价值和影响力;Online B2C sales should contribute to excellent growth prospects of airlines在线B2C销售促进了航空行业的快速增长;We already see a solid online effort by key airlines in China我们已经看到中国主要航空公司在在线服务方面的成就;Airline B2C sales is expected to remain approximately 1/3 of total internet sales航空公司B2C销售额将占在线销售总额1/3 ;Overall volume of online direct sales for airlines have been growing quickly航空公司在线直销量增长迅速;We expect digital sales to reach the levels of airlines from other markets within a few years我们期待在线销售在未来几年内达到航空公司在其他市场渠道的销售规模;Immediate benefits are cost reduction, volume channel diversification当前效益：成本递减，交易量，渠道多样化;Long-term benefits are data control, enhanced revenues, the customer长期效益来自于数据控制，收入增加和消费者;China is a leading online market already. Online travel will impact aviation in fundamental ways.中国已经是世界领先的在线服务市场，在线旅游将从根本上影响航空业。 ;