国外某知名企业的广告营销策划 .pptx

Where Did They Go?And When Will They Come Back?;The objective of this presentation is threefold: To present a macro view of the recruitment market To share an analytical approach to identifying local recruitment opportunities To discuss actions local newspapers should take to capitalize on opportunities mid- and longer-term;Looking forward, total U.S. employment is expected to grow to about 168 million by 2010, up 15%.;The shift from Goods Producing to Service Producing employment is expected to continue.;Professional and Service occupations are expected to represent 39% of employment in 2010.;Total job openings will be highest in Service and Professional occupations.;;9、我们的市场行为主要的导向因素，第一个是市场需求的导向，第二个是技术进步的导向，第三大导向是竞争对手的行为导向。七月-21七月-21Thursday, July 15, 2021 10、市场销售中最重要的字就是“问”。16:43:2616:43:2616:437/15/2021 4:43:26 PM 11、现今，每个人都在谈论着创意，坦白讲，我害怕我们会假创意之名犯下一切过失。七月-2116:43:2616:43Jul-2115-Jul-21 12、在购买时，你可以用任何语言；但在销售时，你必须使用购买者的语言。16:43:2716:43:2716:43Thursday, July 15, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。七月-21七月-2116:43:2716:43:27July 15, 2021 14、市场营销观念：目标市场，顾客需求，协调市场营销，通过满足消费者需求来创造利润。15 七月 20214:43:27 下午16:43:27七月-21 15、我就像一个厨师，喜欢品尝食物。如果不好吃，我就不要它。七月 214:43 下午七月-2116:43July 15, 2021 16、我总是站在顾客的角度看待即将推出的产品或服务，因为我就是顾客。2021/7/15 16:43:2716:43:2715 July 2021 17、利人为利已的根基，市场营销上老是为自己着想，而不顾及到他人，他人也不会顾及你。4:43:27 下午4:43 下午16:43:27七月-21 ;Twelve occupations -- two of which are fast growing -- will account for almost 60% of openings.;The jobs with the highest organic growth rates are Professional in nature.;;;… and typically pay less.;Nationally, almost 60% of workers are employed by companies with under 500 employees.;Again, this varies by market.;Recruitment Baseline:Employment Market Key Takeaways Newspapers need to develop products, services, and channels to reach: Smaller advertisers Lower-end jobs Growth areas should be targeted: Computer and Mathematical occupations Healthcare Practitioners and Technical occupations Market level analyses need