2015.6.1 大学英语四级.docx

2015年6月一 Section B 　　Directions: In this section, you are going to read a passage with ten statements attached to it.Eachstatement contains information given in one of the paragraphs.Identify the paragraph from which the information is derived.You may choose a paragraph more than once.Each paragraph is marked with a letter.Answer the questions by marking thecorresponding letter on Answer Sheet 2. 　　The Changes Facing Fast Food 　　A)Fast-food firms have to be a thick-skinned bunch.Health experts regularly criticise them severelyfor selling food that makes people fat.Critics even complain that McDonalds, whose logosymbolises calorie excess, should not have been allowed to sponsor the World Cup.These arethings fast-food firms have learnt to cope with.But not perhaps for much longer.The burgerbusiness faces more pressure from regulators at a time when it is already adapting strategies inresponse to shifts in the global economy. 　　B)Fast food was once thought to be recession-proof.When consumers need to cut spending, the logicgoes, cheap meals like Big Macs and Whoppers become even more attractive.Such trading downproved true for much of the latest recession, when fast-food companies picked up customers who could no longer afford to eat at casual restaurants.Traffic was boosted in America, the home of fast food, with discounts and promotions, such as $1 menus and cheap combination meals. 　　C)As a result, fast-food chains have weathered the recession better than their more expensive competitors.In 2009 sales at full-service restaurants in America fell by more than 6% , but total sales remained about the same at fast-food chains.In some markets, such as Japan, France and Britain, total spending on fast food increased.Same-store sales in America at McDonalds, the worlds largest fast-food company, did not decline throughout the downturn.Panera Bread, an American fast-food chain known for its fresh ingredients, performed well, too, because it offers higher-quality food at lo