市场营销学5001课件之习题精选.pptxVIP

市场营销学;样题;;;;;;Short-answer questions;Report Writing;要点提示;;;Case Analysis;要点提示;;Model Answer to Question 1;A marketing audit consists of 7 key elements (or stages) all of which require analysis:;;;; (b) A SWOT analysis is an analytical tool for assessing areas within a company and the externalenvironment affecting the company. ;;;;;Model Answer to Question 2;(b) Manufacturer of ladies’ perfumes:;(c) Central government:;(d) A market stall holder selling fruit and vegetables:;;Model Answer to Question 3;;;;Additional acceptable answers could be:;;;;QUESTION 5;(a) Market Audit;(b) The Internet;(c) eCommerce;(d) SWOT;QUESTION 6;;(b) Sales Research;(c) (i) A tracking study;(ii) Ad-hoc research;QUESTION 7;(a) Industrial DMU roles are:;;(b) Importance to marketing department:;;;;QUESTION 8;(a) Environmental analysis tools:;;(b) Market entry methods available for international marketing include:;Additional acceptable answers could be:;QUESTION 9;;(b) The objectives of advertising are likely to be:;Additional acceptable answers could be:;(c) The objectives of sales promotion are likely to be:;Additional acceptable answers could be:;QUESTION 10;(i) Authority:;(ii) Responsibility:;(iii) Delegation:;(iv) Accountability:;QUESTION 11;;;;;;;;;QUESTION 12;(a) Demographics;(b) Life styles;(c) Usage rate;(d) ACORN;(e) Social class;9、要学生做的事，教职员躬亲共做；要学生学的知识，教职员躬亲共学；要学生守的规则，教职员躬亲共守。3月-213月-21Tuesday, March 23, 2021 10、阅读一切好书如同和过去最杰出的人谈话。02:00:3402:00:3402:003/23/2021 2:00:34 AM 11、一个好的教师，是一个懂得心理学和教育学的人。3月-2102:00:3402:00Mar-2123-Mar-21 12、要记住，你不仅是教课的教师，也是学生的教育者，生活的导师和道德的引路人。02:00:3402:00:3402:00Tuesday, March 23, 2021 13、He who seize the right moment, is the right man.谁把握机遇，谁就心想事成。3月-213月-2102:00:3402:00:34March 23, 2021 14、谁要是自己还没有发展培养和教育好，他就不能发展培养和教育别人。23 三月 20212:00:34 上午02:00:343月-21 15、一年之计，莫如树谷；十年之计，莫如树木；终身之计，莫如树人。三月 212:00 上午3月-2102:00March 23, 2021 16、提出一个问题往往比解决一个更重要。因为解决问题也许仅是一个数学上或实验上的技能而已，而提出新的问题，却需要有创造性的想像力，而且标志着科学的真正进步。2021/3/23 2:00:3402: