【精品】广州市体适能行业发展现状的调查研究.doc

广州市体适能行业发展现状的调查研究 摘要：本文采用文献资料法、问卷调查法、实地考察法、逻辑分析法、访谈法，以及数据统计法来进行确切的研究，主要对广州市各主要区域体适能培训的发展现状及机构种类和运营模式，以及参与培训的对象和体适能培训市场消费情况与培训机构人员进行了深入的研究和分析。通过研究表明广州市体适能培训市场中，培训机构的数量在近几年以及有了逐渐的增长的趋势，机构类型也逐渐增多，包括有企业型培训机构、事业单位型培训机构、社会团体型培训机构等，大多数机构都是以企业和私人培训为主体，通过租用场地培训进行盈利，体适能运动深受广泛人们喜爱，但参与培训的主要以6-18岁的青少年为主，男性学生居多，女性学生相比男性会少很多。许多家长对孩子的兴趣培训更加投入，人们对体适能培训行业的消费日趋增多，从而意味着培训行业具有巨大的发展潜质。 。 关键词：广州市，体适能培训市场，机构类型，运营，消费 Investigation and Research on the Development of Physical Fitness Industry Absrtact:This paper uses the methods of literature, questionnaire, field investigation, logic analysis, interview, and data statistics to carry out the exact research, mainly on the development of physical fitness training in the main regions of Guangzhou, the types of institutions and operating models, as well as the participants and physical fitness training market consumption and training institutions personnel. The research shows that the number of training institutions in Guangzhou physical fitness training market has gradually increased in recent years, and the types of institutions have gradually increased, including enterprise training institutions, institutions training institutions, social group training Training institutions and so on, most institutions are mainly enterprise and private training, through rental training for profit, physical fitness sports are popular with a wide range of people, but the main participants in the training are 6-18 years old teenagers, male students are the majority, Female students are much less than men. Many parents are more committed to their childrens interest training, and peoples consumption of physical fitness training industry is increasing, which means that the training industry has great development potential.. Key words: Guangzhou, Physical Fitness Training Market, Type of Organization, Operation, Consumption 目 录 27230_WPSOffice_Level1 1 前言 5 12189_WPSOffice_Level1 2 研究对象和方法 5 7784_WPSOffice_Level2 2.1 研究对象 5 7077_WPSOffice_Level2 2.2 研究方法 6 18