互联网+背景下茂名市水果电商存在的问题及对策探析.docVIP

PAGE 14 摘 要 在“互联网+”背景下，水果电子商务成为电子商务行业新的增长点。通过电商平台销售新鲜水果已经成为茂名果农销售水果的一种极其重要的方式。目前，茂名果品电子商务面临着许多机遇和挑战。对于水果电子商务来说，如何在竞争日益激烈的市场中发挥自己的优势，使其健康发展是一个重要的问题。 本文针对茂名市水果电子商务的发展现状，分析了茂名市水果电子商务发展过程中存在的问题，并针对存在的问题提出了解决方案。 本文共分为六个部分：第一部分为绪论，介绍了本文的研究背景、意义以及其他作者所做的相关研究；第二部分阐述了茂名市水果业的发展现状；第三部分阐述了互联网+背景下，茂名市水果电子商务的发展情况；第四部分分析了互联网+背景下，茂名市水果电子商务存在的问题；第五部分探讨了互联网+背景下茂名市水果电商的发展策略；第六部分为结论，对全文进行总结。 关键词：水果电商 冷链技术 互联网+ ABSTRACT Under the background of Internet plus, fruit e-commerce has become a new growth point of e-commerce industry. Selling fresh fruit through e-commerce platforms has become an extremely important way for fruit farmers in Maoming to sell their fruits. At present, Maoming fruit e-commerce is facing many opportunities and challenges. For the fruit e-commerce, how to play their advantages in the increasingly competitive market, so that its healthy development is an important problem. In view of the development status of Maoming fruit e-commerce, this paper analyzes the existing problems in the development process of Maoming fruit e-commerce, and proposes solutions to the existing problems. This paper is divided into six parts: the first part is the introduction, which introduces the research background, significance and related researches done by other authors. The second part describes the development status of Maoming fruit industry; The third part describes the development of fruit e-commerce in Maoming city under the background of Internet +. The fourth part analyzes the problems existing in Maoming fruit e-commerce under the background of Internet +. The fifth part discusses the development strategy of fruit e-commerce in Maoming city under the background of Internet +. The sixth part is the conclusion. Key words: Fruit e-commerce Cold chain technology Internet + 目 录 TOC \o 1-3 \h \u 一、引言 1 （一）选题背景及意义 1 （二）文献综述 1 二、茂名市水果产业发展现状 2 （一）茂名市水果产量和种植面积现状 2 （二）茂名市主要水果在广东省的占比情况 4 三、互联网+背景下，茂名市水果电商的发展情况 4 （一）茂名市电子商务建设成效 4 （二）茂名市水果电商销售现状 5 四、互联网+