珠海晨红沙盘培训机构的营销策略研究.docxVIP

PAGE PAGE 22 珠海晨红沙盘培训机构的营销策略研究 摘 要 青少年的心理健康一直是国际上十分关注的一个话题。处在这样一个年龄阶段，他们往往敏感且容易受到外界的影响，即使一个细微的刺激也有可能导致一系列心理问题的发生。那么，如何去关怀这一心理上的弱势群体，就成了亟待解决的难题。 沙盘游戏治疗法是一种国际公认的心理培训法，也是珠海晨红沙盘培训机构首次引进国内的方法。这种心理治疗方式于青少年群体中得以广泛应用，主要是通过治疗师的观察与分析受访者的行为，进而得到有效结论。 本文首先对当前我国课外心理辅导培训行业的市场现状及发展趋势进行了概述，然后对珠海晨红沙盘培训机构进行了简介，分析了其面临的营销环境、竞争状况，并进行了SWOT分析。在此基础上，对珠海晨红沙盘培训机构的目标市场营销战略和现行的营销组合策略进行分析，探讨了其营销中存在的主要问题，进而给出针对性的解决建议，以期能为珠海晨红沙盘培训机构的发展提供参考和帮助。 关键词：心理健康；晨红沙盘；营销策略 Analysis of Zhuhai Chenhong sand table training organization’s marketing strategy Abstract The mental health of teenagers has always been a topic of great concern in the world. At such an age, they are often sensitive and vulnerable to external influences. Even a small stimulus may lead to a series of psychological problems. So, how to care for this psychological vulnerable group has become an urgent problem to be solved. There is such a special method of psychological guidance and training in the world - sandplay therapy. In schools and kindergartens, it is widely used in childrens psychological education and psychotherapy, and it is a widely acclaimed psychotherapy. Its main operation method is: in the company of the therapist, through a series of behaviors of the client, the therapist analyzes the clients works with Jungs mental image theory. It is a very common psychotherapy method in the world. In China, the concept of sandplay therapy was first introduced by the morning red Sandplay training institution in Zhuhai. This article will take the morning red sand table training organization as the object, mainly analyzes the problems and puts forward corresponding suggestions and measures for it. Key words: mental health；morning red sand table； marketing strategy  目录 TOC \o 1-3 \h \z \u 一、 绪论 1 （一） 研究背景 1 （二） 研究目的 1 （三） 研究意义 1 （四） 研究内容 2 二、课外心理辅导培训行业市场现状及发展趋势分析 2 （一） 课外心理辅导培训行业市场现状分析 2 （二） 课外心理辅导培训行业发展趋势探析 2 三、珠海晨红沙盘培训机构简介及在珠海市场现状分析 3 （一）珠海晨红沙盘简介 3 （二）珠海晨红沙盘的营销环境分析 4 1. 政治环境 4 2.